About Huggaroo

Huggaroo was founded by a husband and wife team - Dr. Wendy Jordanov and Dr. Martin Jordanov in Nashville, TN, USA. Wendy is a PhD in Educational Psychology and a former college professor. Martin is a physician and educator. In the early 2000s, they started designing and making products to meet their personal needs. Some of their first products were microwavable heating pads to soothe neck pain and stress, as well as a children's weighted blanket to help their older son relax and fall asleep. Through trial and error, they came up with unique products that made a real difference in their lives. In the process, they also discovered a new passion and a creative outlet. In 2016, encouraged by family and friends, they launched Huggaroo so they can share their favorite creations with you and your family as well.


young woman cooking while wearing a huggaroo neck and shoulder heating pad in grey color


From kitchen table to an international brand

We sold our first product in June of 2017. Since then, our product catalog has grown from 2 items to more than twenty. We are continually developing new products, applying for patents, partnering with new retailers, and expanding geographically. Our products are now sold at Macy's and Wayfair, in addition to huggaroo.com and online marketplaces. In 2019, we grew beyond the United States, making our products available to customers in the United Kingdom, Germany, France, Italy, and Spain. In 2020, Huggaroo products became available in Canada as well.

In a few short years, Huggaroo has grown into a recognized, respected brand on more than one continent and a market leader in the comfort and wellness space. We are known for our thoughtfully-designed, high quality products. In 2019, Huggaroo was invited to be featured in celebrity swag bags at the Oscars and Emmys. Our products have received many accolades over the years by independent reviewers, including Top Choice, Best of the Best, and Amazon's Choice.


huggaroo celebrity photos


Our commitment to excellence does not end with our products

From the start, we committed to treat every single Huggaroo customer as a friend, as our extended family. We strive to be the world's most client-centric company. Should you ever need us, we are here for you - please call us or message us and we will help you right away. We want your Huggaroo product and shopping experience to literally be the best you have ever had!


young man smiling


Huggaroo is committed to helping others and making a difference in our community

Whether it's fulfilling individual children's wishes, acting as a matching donor during a campaign, or donating our products, we have loved supporting children in foster care through One Simple Wish since 2017. With every purchase you make, you are making a difference too. Thank you! Click on the link below to see some of the wishes we have fulfilled together.

See fulfilled wishes

Since 2017, Huggaroo has donated over $150,000 worth of products and/or cash to numerous charitable organizations. Here are some of the organizations we have contributed to:



huggaroo supports the following non-profits